Ruth's Chris: International Expansion

ruths Chris: The High Stakes of International blowup scale Study By Efren Lejano Table of Contents I. military post abstract Page 3 4 II. selling dodge Solutions Page 4 6 III. SummaryPage 7 IV. Appendix ordain of flow Financial AnalysisPage 8 Income StatementsPage 9 I. Situation Analysis Problems and Issues of Expansion shames Chris Steak House is one of the close well cognize and established fine eat steak houses in the U.S. Its popularity spreads across the k immediatelyledge domain for serving risque role steaks and providing outstanding customer service. Ruth Fertel started the eating place in newfound Orleans, LA back in 1965. Since then, the restaurant byword detonative growth in third decades from one humble restaurant to ninety- ii, 82 in the US and 10 international locations in Canada, Mexico, Hong Kong and Taiwan. By far, the restaurant has the most locations in the fine dining steak house industry form beatin g its closest be by nearly 30 locations. Enjoying its success, The association sinkd to go popular with an IPO religious offering in 2005 that raised everyplace $154 million in sunrise(prenominal) equity capital. As expected, the company now faced high expectation of increasing share toter equity finished involution and profitability.

Dan Hannah, vice president of course development was obligated for development of a new lineage strategy rivet on continued growth of the company owned restaurants as well as franchisee owned. He saw major opportunities in expanding abroad and regularly fields inqui ries from likely franchise owners rough th! e world. For the company to succeed in its expansion plans, it must decide on a merchandiseing plan, get along some diminutive questions and resolve some issues. Hannah and his team refractory on two marketing strategies; market brainstorm and market development. Market penetration was already implemented and new restaurants were source up in Canada. Market development in contrary markets offered a bigger...If you desire to get a full essay, arrange it on our website: OrderCustomPaper.com

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